I mean, the WIN! portion is the fact that alcohol is cheaper than water in the UK. The FAIL part is the fact that the tossers in the Nanny State have their knickers in a pinch over it.

Sainsbury’s in New Cross, also in south London, was selling four 440ml cans of own-brand lager and bitter for 91p and 94p respectively. A two-litre bottle of basic cider cost £1.21, or 6.1p per 100ml. A litre bottle of Highland Spring mineral water, meanwhile, was on sale for 8.5p per 100ml.

The Tesco Extra in St Rollox, Glasgow, was offering four 440ml cans of its value lager for 91p. The supermarket charges 85p for a litre of Highland Spring water.

Asda in Bishopbriggs, Glasgow, was also selling four 440ml cans of its own-brand Smart Price lager and bitter for just over 5p per 100ml. Strathmore mineral water cost 8.5p per 100ml.

The fact that it is possible to buy beer cheaper than water is seen by campaigners as worrying. Don Shenker, chief executive of Alcohol Concern, said government attempts to curb binge drinking were being undermined by supermarket discounting.

“Unless they tackle the problem of cheap alcohol, they are fighting a losing battle,” he said. “The evidence shows young people and harmful drinkers are drawn to very cheap alcohol.

“Supermarkets sell alcohol at a loss because they know it gets people into the stores. A lot of these sales are irresponsible.”

A spokeswoman for the British Medical Association added: “It is a real worry that you can buy alcohol cheaper than mineral water. We have a huge problem with alcohol abuse in the UK, so we want a clampdown on these cut-throat price deals.”

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