January 10, 2010

The new Domino's pizza

Got to try some at work, if you haven't seen it, Domino's has launched a new campaign and base recipe for their pizzas, their ad campaign is something else,



It takes some balls to admit that your product was crap like this, and you needed to pretty much start over.  So, how is it?  Well, it's still Domino's, but the improvement is significant, and Domino's did a good job improving their base product.  They improved the crust a fair bit, it's not a hand-tossed NY thin crust like the best independent restaurants in town, but it is much better than it used to be.  The garlic butter Parmesan type stuff along the crust is a nice touch. 

The sauce, they say it's sweeter, and it may be marginally sweeter than their old recipe, but I think you don't notice it because the herbs and spices stand out more.  It's certainly not as sweet as Papa John's sauce, which is way too friggin' sweet, there's a reason they give you the garlic butter sauce for their pizzas.  The cheese is a bit lacking, but it is improved, and is no longer that über cheap cubed crap they used to use. 

So overall, a real improvement, bravo Domino's.  If you're like me here in PA, and have ready access to some excellent independent restaurants that serve a good NY-style pizza at a competitive price, you probably will skip Domino's unless you're getting it for free, or you've got a good coupon. 

If you're somewhere where your choices are pretty much Pizza Hut, Domino's, Papa John's, possibly Little Caesar's, or that abomination against God and pizza, the Chicago Deep Dish (which lucked out and is now the second worst thing to come out of Chicago), Domino's I think will be able to go from being the cheap ghetto pizza out of the big three to being somewhat comparable.

Posted by: doubleplusundead at 08:26 PM | Comments (16) | Add Comment
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