1

As Sports Chalet is in trouble too, maybe Dicks can acquire them.  Then you could have Chicks with Dicks at the Chalet.

As a side note, I utterly despise Sports Chalet and intend on laughing at them when they go under.  Noone else can take a $10 pair of cotton workout shorts and try to sell them for $75 like they can.

2 The local soccer-specific stadium's naming rights were bought by Dick's Sporting Goods.  Dick's Sporting Goods Park is also lovingly known as the Mile Long Stadium, and a sign has been proposed that says "Welcome to Dick's, play hard, don't suck!"  It's also been proposed to name the supporters club "The Heads".

Dick's Sporting Goods Park is one of the smaller soccer-specific stadiums, at 18,000 seats, but it's been pointed out that it's not the size that matters, but how it's filled.  The stadium name has given the Rocky Mountain Cup an entirely different meaning.

Everyone was thankful that Siemens or Trojan or the American College of Urology didn't buy the jersey rights, and that Adidas already had the contract to make the jerseys, rather than Le Coq Sportif.

3 Hermit Dave, the funny thing about you saying that is that the local bathhouse/swingers hotel/whatever you want to call it is called Mon Chalet.  (No, I've never been there.  Quit thinking dirty thoughts.)

4

One of the funniest memories I have is when my, fairly naive, sister did an Internet search for "Dick's".

She's probably still getting popups 5 years later.