Booze news

Hey, Morons, are you getting bored with Val-U-Rite vodka? Are you willing to shell out extra cash for a product that's tangentially related to someone who was famous a decade ago? And have you always wondered what kind of booze Dr. Dre drinks? If you answered yes to those three highly contrived questions, I have good news for you:

Hip-hop mogul Dr. Dre's cognac and vodka brands will hit liquor stores in the next 60 days, according to celebrity booze marketer Drinks America Holdings Ltd.

The products are the fruits of a joint venture between Wilton, Conn.-based Drinks America and Dr. Dre's Interscope Geffen A&M Records label, a unit of Universal Music.

Drinks America is the same company that already brought us "The World's Finest Super Premium Vodka," so I guess Dre's stuff is necessarily going to be a step down in quality. Oops. I might be a racist for saying that.

Anyway, the marketing for the hooch is going to be tied in with the release of Dre's new album, which is called "Detox," apparently. Get it? He's releasing his own line of liquor, and the album is called "Detox." Ironic and classy.

Posted by: Sean M. at 02:12 AM | No Comments | Add Comment
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