September 12, 2008

Soft economy doesn't dent hard liquor

Even though the economy may not going like gangbusters these days, that's apparently not keeping Morons from getting their Val-U-Rite on:

A consumer survey in May by The Nielsen Company found that half the respondents said the economy had no impact on the amount of alcohol they bought. The state of the economy had a significant impact on only 20 percent of the respondents.

About 80 percent said they were spending the same amount of money on alcohol as in the past, but a large number reported going out less to bars and restaurants where they would buy alcoholic beverages.

"Purchases at out-of-home or on-premise locations may be more susceptible to a negative economy as consumers eat out less and entertain at home more often," said Danny Brager, vice-president, Client Service, Beverage Alcohol, The Nielsen Co. "Off-premise sales in grocery, mass merchandise, convenience, liquor and other stores will likely see benefits of this activity."

In other words, people are getting ripped at home, instead of heading out to bars. Which, I guess means less drunk driving and more quality time with the hoboes chained up in the basement. Everybody wins!

(Well, everybody but the hoboes, I guess.)

Posted by: Sean M. at 12:50 AM | Comments (1) | Add Comment
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