Here's the thing, I actually think these open flirtations with copyright infringement on the part of the McCain campaign and the GOP aren't that stupid, depending on what the ad is and how effective it is. 

Let's face it, the GOP is never going to get the go-ahead on using anything involving entertainment outside of Nashville, and even then in some cases.  This poses a problem, because the legal inability of the GOP to get the go-ahead on using music, images and film in their ads and messages makes it even tougher for them to connect with the public than it already is with an overtly hostile media. 

Like it or not, we live in a culture where celebrity is valued as much or even more than civics, which means you have to communicate in a manner that uses pop culture to convey a message to the masses. Sad, I know.  But it is what it is.

So what to do?  Seems like the GOP and the McCain campaign have figured out how to get around this problem of no access to pop culture.  They appear to have taken their cues from the intarwebs, and are just taking bits and clips from the entertainment world and using them. 

Which works, especially if the ad is effective, because then the media will pick it up and start playing the ad even after the copyright claim is sent out.  Even if the ad is up for 12-48 hours online, it is out there, and will likely get plenty of free airtime on all the talking head shows, particularly if the media finds it offensive to their Lord and Savior.

(h/t)

Posted by: doubleplusundead at 01:05 PM | Comments (21) | Add Comment
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