June 02, 2010

Come on. Really?

Some more FAIL from the shores of the UK for you ...

British Airways has drawn much unwelcome attention to itself with a photo touting its new mobile-boarding pass system as it appears to expedite the air travel of al-Quaida leader Osama bin Laden, the world's most wanted man. 

The photo appeared in the LHR News, the company's internal staff magazine covering London's Heathrow Airport. The image accompanied an article spelling out the benefits of the mobile-boarding setup, which permits users of mobile digital devices to print out their boarding passes on the fly. The boarding pass reads "Bin Laden/Osama" and appears in the graphic panel of a user's iPhone. (AT&T reception in remote Pakistani caves is apparently better than anyone might have guessed.)

What's more, the image features a frequent-flier number for passenger bin Laden — so much for all those airport terrorist watch lists — and has him flying first class on Oct. 26, 2010.

Speculation is that a bunch of pissed off British Airways employees snuck this into the magazine, as the carrier is in the middle of a labor dispute with (shocker) the union for in-flight crew.  And I know, companies make mistakes and then go scrambling behind the fix it.

But, really, does no one hire fucking editors any more?  Really?  Nobody who checks layout?  Nobody who could have looked at this picture and said, "Um, maybe we shouldn't run this ..."  Nah.  Cost-cutting.

Posted by: Ember at 02:59 PM | Comments (3) | Add Comment
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